COCA COLA KNOCK OUT TRAINEE PROGRAM

As part of their recruitment drive at universities, the Coca Cola bottling plant wanted to develop an advertising campaign. While working at Leo Burnett, I was part of this pitch. The insight we developed is that working at Coca Cola is truly a unique experience. By syncing this with Coca Cola’s key word of ‘happiness’ , we had found our solution to convince students to apply for a job. We didn’t have many days to finalize this campaign and this is my favourite campaign I worked on while at Leo Burnett. We literally did everything in one night, from sketching out ideas over dinner to then executing the final designs all night long. By the morning we had our campaign ready for presentation!

Advertising Agency: Leo Burnett, Pakistan

Executive Creative Director: Awais Dhakan

Associate Creative Director: Dawer Bukhari

Senior Creative Associate: Akber Ahmed