JLT CRISPS
While working at Leo Burnett we worked on a pitch for a chips brand. The task was to develop a digital campaign aimed at a young audience. The insight given to us was, “The pulse is in the impulse – random and irrational”. The solution we came up with was to showcase the quirky nature of the brand in respect to each social platform. I was given the responsibility of designing all the artworks for this pitch. You can see all of them below.
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Game App
A Fruit Ninja-esque app where you have to burst only the JLT packs to score points and avoid bursting the other random elements floating around.
Sample Vine Videos
Our consumers will submit 6 second videos showcasing how willing they are to do things Just Like That. The only clause is that the video must include the pack. Funniest or most innovative videos are rewarded.
Facebook Page
We will launch the digital campaign on Facebook, as it is the most accessed social network.
Instagram Posts
Consumers will take funny selfies of themselves with the JLT pack.
Advertising Agency: Leo Burnett, Pakistan
Senior Creative Associate: Akber Ahmed
Copywriter: Suhaib Serai