MURREE BREWERY BRAND MANUAL

During the third year of my Communications Design degree, we were given the task to design a brand manual for a local brand. I chose Murree Brewery, Pakistan’s only brewery. To meet the beer requirements of British army in India, the Murree Brewery was established in 1860. The insight I developed for this brand manual was that brewing is an art. An art movement should represent the brand. The solution I developed was a Pop Art themed brand manual. 

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