Projects
The problem, what I designed, and what changed.
Solo project · 2026
AI trip planners write itineraries that read well and fall apart: places in the wrong city, days you can't actually walk.
Roam checks every stop against real places and travel times. I designed and built it alone in 48 hours, then spent eight weeks fixing what real use exposed.
Fit Analytics / Snap Inc. · 2019–2023
Only 14% of shoppers who opened Fit Finder ever reached a size, and many still checked the size chart anyway.
Fit Finder recommends a size on product pages for retailers like Zara, Hugo Boss and ASOS. I led the V5.0 redesign, cut the brand screens and rebuilt the reveal around one explained size. Completion rose from 14% to 39%.
Snap Inc. · 2023
Shoppers ignored AI recommendations, not because they were wrong, but because nothing explained them.
Muse is an AI stylist that builds complete, shoppable outfits and shows the reasoning behind every pick. One of three competing proposals in an eight-week Snap sprint.
Freelance · 2024
People pay for four to twelve subscriptions at once. Existing apps list them but never help you decide what to cut.
SmartSubs is an iOS app that shows what you really spend and suggests what to drop. I was the sole designer on a ten-week freelance brief, from a 60-person survey to tested high-fidelity screens.
Shoutouts
